Obviously the Grands Prix remain the grail for creative people all over the world. This year, France received three: in the Health Grand Prix for Good category, “Working with cancer” from the Publicis Foundation won this year. Also in the same agency we find “Plug Inn” from Renault in the Creative Strategy category. And Anne de Gaulle by Havas Paris bends the game in the For Good category.
Below is the list of what the Cannes juries have rewarded. In completely random order…
Film: two Grand Prix
The first reward “Relax, it’s iPhone – RIP Leon“ from Apple (by Apple). Apple had already won the Grand Prix Film in 2022 with “Escape from the office”. Apple is this year the “Creative Brand” of the year.
The second Grand Prix devotes “The Last Picture“ by Itv X Campaign Against Living Miserably (Calm) by adam&eve DDB London. Also awarded a Gold in Health & Wellness. A remarkable campaign that tackles suicide prevention. By showing happy people…before.
Direct
The Grand Prize goes to Adidas with “Runner 321” from FCB Toronto. To see the case in video, it is by here.
outdoor
It is “A British Original” by British Airways by Uncommon Creative Studio in Londonwho won the Grand Prize.
Design
The Grand Prize goes to “AdLam” signed McCann New York. Also Grand Prix in Creative Business Transformation.
Industry Craft
The Grand Prize this year goes to “My Japan Railway” signed Dentsu Tokyo for 150 years of the Japanese railway.
Filmcraft
The Grand Prize goes to “We Cry Together – A Short Film” by PGLANG in Los Angeles for a music video by Kendrick Lamar and Taylour Paige.
Creative B2B
“Eart 4” by AlmaP BBDO in Sao Polo for UN Global Compact and B3. The Brazilian Stock Exchange. An integrated campaign aimed at bosses with brand messages.
Brand Experience & Activation
Grand Prize for “Fifa 2023 x Ted Lasso” from EA Sports & Apple. Fans of Jason Sudeikis and his Apple TV+ series Ted Lasso chronicles the life of a college football coach who lands in FIFA 23.
Pharma
THE Grand Prize goes to “Scrolling Therapy” of Europharma signed Dentsu Creative Argentina.
Health & Wellness
the Grand Prize was awarded to the agency Special from Auckland (New Zealand) for its entertainment campaign The Last Performance dedicated to the promotion of life insurance.
Lions Health Grand Prix for Good
It is the universal initiative “Working with cancer” of the Publicis Foundation imagined by France, the United States and the United Kingdom, with Harbor New York, Prodigious Paris, PXP Studio New York and The Mill Paris which is dedicated by this Grand Prize.
For Good
This is the campaignHavas Paris for the Anne De Gaulle Foundation, which wins the Grand Prix for Good.
Printing & Publishing
The Grand Prix returns for the second consecutive year to Impact BBDO Dubai for the Lebanese media AnNaharthis time for the Newspapers Inside the Newspaper Edition campaign.
Radio & Audio
The Grand Prize is awarded to the campaign Phone It In, by Colenso BBDO Auckland for low-cost New Zealand phone operator Skinny.
Entertainment
The Grand Prix returns to the countryside Clash from the past, produced by the agency Wieden+Kennedy (Portland) for the mobile game Clash of Clans.
Entertainment for Gaming
Countryside Clash from the past also gets the Grand Prix in the new category dedicated to gaming.
Entertainment for Sport
The Grand Prize is therefore awarded to FCB New York (USA) for Operation Dreamcaster.
Entertainment for Music: two Grand Prizes
The Grand Prix is thus awarded to the artist Michael Kiwanuka (USA) and Smugler London (UK).
And the second to Apple (USA) for its Apple Accessibility application and the music that fits perfectly with the images of this campaign dedicated to the handicapped.
Media
The Grand Prix rewards the campaign #Turnyourback, led by agencies Ogilvy London and David Madrid on behalf of the Dove brand.
PR
Grand Prize handed over to the agency GUT Los Angeles for Operation Self Love Bouquet
Social & Influencing
The Grand Prix returns to the countryside Flipvertising, produced by the Australian agency Chep Network on behalf of Samsung.
Creative Data
Gut (Argentina) which is rewarded for the experience imagined for the beer brand Stella Artois, The Artois Probability.
Creative Strategy
It is Renault’s “Plug Inn” by Publicis Conseil who wins the Grand Prize in one of the most popular categories for advertisers.
Creative Business Transformation
After the Grand Prix Design, the Grand Prix Creative Business Transformation is also awarded to McCann New York and Microsoft for the Adlam campaign – An Alphabet to Preserve a Culture. Also Grand Prix in Design.
Innovation
The Grand Prize goes to the project Mouthpad^, directed by Wunderman Thompson Lima.
Sustainable Development Goal
The Grand Prize goes to Poland and the McCann agency (Poland), for its Mastercard case Where to settle, an application developed to help Ukrainian refugees looking for a roof and a job. (NO VIDEO)
Glass: The Lion for Change
Countryside Knock Knock designed by CHEIL Worldwide Seoul for the country’s national police agency, gets the Glass: The Lion For Change.
The Dan Wieden Titanium lions
The Grand Prize goes to “The First Digital Nation” for the government of Tuvalu by The Monkeys (Accenture Song) in Sydney, Australia.
